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With a rising number of surfers using search engines to access websites, it is crucial for websites to establish their presence in outstanding search engines such as Google. A great website is quite meaningless unless it is visible and easily accessible through search engines. Internet marketing is a mechanism where companies can take lead of search engines to market and promote their websites. It is the process of civilizing site traffic and positioning a website in search engine listings by making use of a permutation of techniques (such as keyword analysis, link building etc), and relevant technical expertise.
Multi-level marketing (direct marketing) is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of the other salespeople that they recruit. This recruited sales force is referred to as the participant's "downline", and can provide multiple levels of compensation. Other terms used for direct marketing include pyramid selling network marketing and referral marketing. Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word of mouth marketing.
Companies that use direct marketing models for compensation have been a frequent subject of criticism and lawsuits. Criticism has focused on their similarity to illegal pyramid schemes, price fixing of products, high initial entry costs (for marketing kit and first products), emphasis on recruitment of others over actual sales, encouraging if not requiring members to purchase and use the company's products, exploitation of personal relationships as both sales and recruiting targets, complex and sometimes exaggerated compensation schemes.
While earning potential varies by company and sales ability, DSA says the median annual income for those in direct sales is $2,400.In an October 15, 2010 article, it was stated that documents of a direct marketing called Fortune reveal that 30 percent of its representatives make no money and that 54 percent of the remaining 70 percent only make $93 a month. Business Students Focus on Ethics: "In the USA, the average annual income from direct marketing for 90% direct marketing members is no more than US $5,000, which is far from being a sufficient means of making a living
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